Der Algorithmus, bei dem man mit muss? Ein Perspektivwechsel

Martina Mahnke

Publikation: Artikel i tidsskrift og konference artikel i tidsskriftTidsskriftartikelForskningpeer review


Algorithmic personalization has been discussed controversially in public debate, lar- gely based on a mechanistic understanding of algorithms. Concretely, algorithms are understood within the framework of information theory as step-by-step-instructions. This understanding is useful from the angle of computer science, however, it puts little emphasis on the actual user behavior, which plays a far greater role than current research acknowledges. Therefore, this essay argues for a conceptual understanding of algorithmic personalization, which includes both the algorithmic operation mode as well as user behavior. Thus, algorithmic personalization can be understood as a dynamic communication process between the algorithms and its users. This conceptual understanding serves as a first step towards a theoretical perspective, that focusses on the algorithm-user relationship. Such a theoretical perspective may contribute to- wards the parity of algorithm and the user, whose agency is assumed to be equally influential.
Bidragets oversatte titelThe Algorithm You Have to Stick With? : A Shift in Perspective.
TidsskriftCommunicatio Socialis
Sider (fra-til)34-45
StatusUdgivet - 31 mar. 2015


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