Challenges to Deploy Service Design in Organizations: Analysis through “Scaling Up” Workshops

Fumiya Akasaka, Takehiko Ohno, Mika Yasuoka Jensen

    Publikation: Konference artikel i Proceeding eller bog/rapport kapitelKonferencebidrag i proceedingsForskningpeer review

    Abstract

    More and more companies are applying service design approaches to develop services and products. Not every project, however, has achieved its goals. In many cases, difficulties arise from organizational issues such as organization structure and evaluation system. In this research, we held workshops where success and failure factors of service design projects in organization are presented. By analysing the results, we construct a model that explains the “difficulties of deploying the service design approach in organization.” On the basis of the model, this paper discusses the challenges to the deployment of the service design approach in organizations.
    OriginalsprogEngelsk
    TitelServiceology for Smart Service System : Selected papers of the 3rd International Conference of Serviceology
    ForlagSpringer
    Publikationsdato2016
    Sider89-98
    ISBN (Trykt)978-4-431-56072-2
    ISBN (Elektronisk)978-4-431-56074-6
    DOI
    StatusUdgivet - 2016
    BegivenhedThe 3rd international conference on Serviceology - san jose, USA
    Varighed: 7 jul. 20159 jul. 2015
    Konferencens nummer: 3
    http://icserv2015.serviceology.org/html/home.html

    Seminar

    SeminarThe 3rd international conference on Serviceology
    Nummer3
    Land/OmrådeUSA
    Bysan jose
    Periode07/07/201509/07/2015
    Internetadresse

    Emneord

    • service design

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