Challenges to Deploy Service Design in Organizations: Analysis through “Scaling Up” Workshops

Fumiya Akasaka, Takehiko Ohno, Mika Yasuoka Jensen

Publikation: Konference artikel i Proceeding eller bog/rapport kapitelKonferencebidrag i proceedingsForskningpeer review

Abstract

More and more companies are applying service design approaches to develop services and products. Not every project, however, has achieved its goals. In many cases, difficulties arise from organizational issues such as organization structure and evaluation system. In this research, we held workshops where success and failure factors of service design projects in organization are presented. By analysing the results, we construct a model that explains the “difficulties of deploying the service design approach in organization.” On the basis of the model, this paper discusses the challenges to the deployment of the service design approach in organizations.
OriginalsprogEngelsk
TitelServiceology for Smart Service System : Selected papers of the 3rd International Conference of Serviceology
ForlagSpringer
Publikationsdato2016
Sider89-98
ISBN (Trykt)978-4-431-56072-2
ISBN (Elektronisk)978-4-431-56074-6
DOI
StatusUdgivet - 2016
BegivenhedThe 3rd international conference on Serviceology - san jose, USA
Varighed: 7 jul. 20159 jul. 2015
Konferencens nummer: 3
http://icserv2015.serviceology.org/html/home.html

Seminar

SeminarThe 3rd international conference on Serviceology
Nummer3
Land/OmrådeUSA
Bysan jose
Periode07/07/201509/07/2015
Internetadresse

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