@article{42880b407aa811de8664000ea68e967b,
title = "{"}Because it just looks cool!{"}: Fashion as character performance: The Case of WoW",
abstract = "This paper explores the neglected area of clothing and fashion in computer games, particularly MMORPGs, which we claim is an important aspect of game aesthetics and player performance. Combining knowledge from the cultural studies of fashion with a study of the function and importance of clothing in the gameworld World of Warcraft (WoW), and drawing on qualitative methods, we argue that fashion in an online gameworld like WoW is a vehicle for personal storytelling and individualization.",
keywords = "Clothing, Game design, MMORPGs, Cultural studies of fashion, Gameworld clothing function, players, World of Warcraft, storytelling, Clothing, Game design, MMORPGs, Cultural studies of fashion, Gameworld clothing function, players, World of Warcraft, storytelling",
author = "Tosca, {Susana Pajares} and Lisbeth Klastrup",
year = "2009",
language = "English",
volume = "1",
pages = "1--17",
journal = "Journal of Virtual Worlds Research",
issn = "1941-8477",
publisher = "University of Texas at Austin Department of Radio, TV & Film",
number = "3",
}