Aggregated trustworthiness: Redefining online credibility through social validation

Johan Jessen; Anker Helms Jørgensen

Aggregated trustworthiness: Redefining online credibility through social validation

Johan Jessen, Anker Helms Jørgensen

Digital Design

Publikation: Artikel i tidsskrift og konference artikel i tidsskrift › Tidsskriftartikel › Forskning › peer review

Abstract

This article investigates the impact of social dynamics on online credibility. Empirical studies by Pettingill (2006) and Hargittai, et al. (2010) suggest that social validation and online trustees play increasingly important roles when evaluating credibility online. This dynamic puts pressure on the dominant theory of online credibility presented by Fogg and Tseng (1999). To remedy this problem we present a new theory we call “aggregated trustworthiness” based on social dynamics and online navigational practices.

Originalsprog	Engelsk
Tidsskrift	First Monday
Vol/bind	17
Udgave nummer	1-2
ISSN	1396-0466
Status	Udgivet - 2012

Emneord

Credibility, trustworthiness,ocial

Adgang til dokumentet

http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/3731/3132

Citationsformater

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AB - This article investigates the impact of social dynamics on online credibility. Empirical studies by Pettingill (2006) and Hargittai, et al. (2010) suggest that social validation and online trustees play increasingly important roles when evaluating credibility online. This dynamic puts pressure on the dominant theory of online credibility presented by Fogg and Tseng (1999). To remedy this problem we present a new theory we call “aggregated trustworthiness” based on social dynamics and online navigational practices.

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