ACTING AS SOMEONE LIKE ME – PERSONAS IN PARTICIPATORY INNOVATION

Publikation: Konferencebidrag - EJ publiceret i proceeding eller tidsskriftPaperForskning

Abstract

Including users in large participatory innovation projects together with professional innovators such as designers, people from marketing, engineers etc puts a strain on the user that might not like to be the focus of attention. With point of departure in two cases, one from business and a student project, the paper illustrates and discusses the use of personas as a mean to get users involved in innovation, address their needs, and at the same time be a platform that gives all participants equal involvement.
OriginalsprogEngelsk
Publikationsdato2012
Antal sider4
StatusUdgivet - 2012
BegivenhedPIN-C 2012: Participatory Innovation Conference - Melbourne, Australien
Varighed: 12 jan. 201214 jan. 2012
http://www.pin-c2012.org/

Konference

KonferencePIN-C 2012
Land/OmrådeAustralien
ByMelbourne
Periode12/01/201214/01/2012
Internetadresse

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