ACTING AS SOMEONE LIKE ME – PERSONAS IN PARTICIPATORY INNOVATION

    Publikation: Konferencebidrag - EJ publiceret i proceeding eller tidsskriftPaperForskning

    Abstract

    Including users in large participatory innovation projects together with professional innovators such as designers, people from marketing, engineers etc puts a strain on the user that might not like to be the focus of attention. With point of departure in two cases, one from business and a student project, the paper illustrates and discusses the use of personas as a mean to get users involved in innovation, address their needs, and at the same time be a platform that gives all participants equal involvement.
    OriginalsprogEngelsk
    Publikationsdato2012
    Antal sider4
    StatusUdgivet - 2012
    BegivenhedPIN-C 2012: Participatory Innovation Conference - Melbourne, Australien
    Varighed: 12 jan. 201214 jan. 2012
    http://www.pin-c2012.org/

    Konference

    KonferencePIN-C 2012
    Land/OmrådeAustralien
    ByMelbourne
    Periode12/01/201214/01/2012
    Internetadresse

    Emneord

    • Participatory Innovation
    • User Inclusion
    • Personas
    • Design Collaboration
    • Equal Involvement

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