A Template for Data-Driven Personas: Analyzing 31 Quantitatively Oriented Persona Profiles

Joni Salminen; Kathleen  Guan; Lene Nielsen; Soon-Gyo  Jung; Bernard J. Jansen

doi:10.1007/978-3-030-50020-7_8

A Template for Data-Driven Personas: Analyzing 31 Quantitatively Oriented Persona Profiles

Joni Salminen, Kathleen Guan, Lene Nielsen, Soon-Gyo Jung, Bernard J. Jansen

Publikation: Konference artikel i Proceeding eller bog/rapport kapitel › Konferencebidrag i proceedings › Forskning › peer review

Abstract

Following the proliferation ofpersonified big data and data science algorithms, data-driven user personas (DDPs) are becoming more common in persona design.However, the DDP templates are seemingly diverse and frag-mented, prompting a need for a synthesis of the information included in these personas. Analyzing 31 templates for DDPs, we find that DDPs vary greatly by their information richness, asthe most informative layout hasmore than 300% more information categories than the least informative layout. We also find that graphical complexity and information richness do not necessarily correlate. Fur-thermore, the chosen persona development methodmay carry over to the infor-mation presentation, with quantitative data typically presented as scores, metrics, or tables and qualitative data as text-rich narratives. We did not find one “general template” for DDPs and defining thisis difficultdue to the variety of the outputs of different methods as well as differentinformation needs of the persona users.

Originalsprog	Engelsk
Titel	Human Interface and the Management of Information. Designing Information
Redaktører	S. Yamamoto, H. Mori
Vol/bind	12184
Forlag	Springer
Publikationsdato	19 jul. 2020
Sider	125-144
ISBN (Elektronisk)	978-3-030-50020-7
DOI	https://doi.org/10.1007/978-3-030-50020-7_8
Status	Udgivet - 19 jul. 2020
Begivenhed	International Conference on Human-Computer Interaction - Copenhagen, Copenhagen, Danmark Varighed: 19 jul. 2020 → 24 nov. 2020 Konferencens nummer: 2020 https://link.springer.com/conference/hcii

Konference

Konference	International Conference on Human-Computer Interaction
Nummer	2020
Lokation	Copenhagen
Land/Område	Danmark
By	Copenhagen
Periode	19/07/2020 → 24/11/2020
Internetadresse	https://link.springer.com/conference/hcii

Navn	Lecture Notes in Computer Science
Vol/bind	12184
ISSN	0302-9743

Emneord

Data-Driven User Personas
DDP Templates
Information Richness
Graphical Complexity
Persona Development Method

Adgang til dokumentet

10.1007/978-3-030-50020-7_8

HCIII20-persona-templates-cameraAccepteret manuskript, 1,57 MB

Citationsformater

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Salminen, J, Guan, K, Nielsen, L, Jung, S-G & Jansen, BJ 2020, A Template for Data-Driven Personas: Analyzing 31 Quantitatively Oriented Persona Profiles. i S Yamamoto & H Mori (red), Human Interface and the Management of Information. Designing Information. bind 12184, Springer, Lecture Notes in Computer Science, bind 12184, s. 125-144, International Conference on Human-Computer Interaction, Copenhagen, Danmark, 19/07/2020. https://doi.org/10.1007/978-3-030-50020-7_8

A Template for Data-Driven Personas: Analyzing 31 Quantitatively Oriented Persona Profiles. / Salminen, Joni; Guan, Kathleen; Nielsen, Lene et al.
Human Interface and the Management of Information. Designing Information. red. / S. Yamamoto; H. Mori. Bind 12184 Springer, 2020. s. 125-144 (Lecture Notes in Computer Science, Bind 12184).

Publikation: Konference artikel i Proceeding eller bog/rapport kapitel › Konferencebidrag i proceedings › Forskning › peer review

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A Template for Data-Driven Personas: Analyzing 31 Quantitatively Oriented Persona Profiles

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