@article{563b7ca5cee347d5a7e5bc8eaa9fbcd5,
title = "4 Types of Business Transformation",
abstract = "Business transformations can take many forms and often occur at the same time. To understand which approach you{\textquoteright}ll need to take, ask yourself two questions: 1) Is your transformation driven by internal needs or external forces? 2) Does it need to happen quickly, or do you have more time to transform?",
keywords = "Business Transformation, Internal Drivers, External Forces, Transformation Speed, Organizational Change, Business Transformation, Internal Drivers, External Forces, Transformation Speed, Organizational Change",
author = "Pedersen, {Carsten Lund} and Thomas Ritter",
note = "NB: artiklen er ikke OA, da dette eksplicit ikke er en mulighed ift HBRs vilk{\aa}r. Artiklen blev indsendt inden jeg blev ansat p{\aa} ITU, men accepteret efter, hvorfor den ikke f{\o}lge OA-politiken fra ITU.",
year = "2022",
month = jun,
day = "21",
language = "English",
journal = "Harvard Business Review",
issn = "0017-8012",
publisher = "Harvard Business Publishing",
}