The course offers a comprehensive exploration of service design and management, equipping students with essential processes, fundamental principles, methods, and tools. The course centers on the strategic design and management of services, incorporating digital components and applying expertise from various service design and management disciplines. Through lectures, in-depth case studies, and interactive hands-on exercises, students explore the characteristics and dynamics of 'service' and 'service ecosystems.' This course enhances students understanding of how services can be designed, efficiently managed, and thoughtfully implemented to deliver substantial value to users, service providers, and other stakeholders.